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Leadership team

Promenade’s leadership is comprised of seasoned professionals with deep experience in SaaS, small business, and technology innovation.


Farbod Shoraka - Founder & CEO

Farbod founded Promenade in 2012. He has always had a passion for understanding business models and creating solutions for the greater good. Farbod drives the product, strategy, and vision for Promenade.


Gregg Weisstein - Founder & COO

Gregg co-founded Promenade in 2012. With an extensive background in accounting and consulting, Gregg is passionate about problem-solving and working directly with small business owners across the country.


Jason Sherman - CTO

Jason has been with Promenade since 2015 and brings over 20 years of experience in technology. He was the first technology executive hire tasked to scale and modernize the engineering organization.


Bill Groody - VP of Sales

Bill has been with Promenade since 2018 and brings over 20 years of experience in growing revenue and building teams across several industries. He has helped build and scale Promenade’s sales, marketing, business development, and Implementation teams.


Peter Fichtel - VP of Engineering

Peter joined Promenade in 2021 to help scale the engineering team. He has over 25 years of engineering experience, having held leadership positions at several e-commerce companies including BigCommerce, Stella & Dot, and The Knot.


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neighborhood businesses, come work with us!

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Latest News

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