Why Every Small Business Needs Their Own Website
- April 25, 2022
- 4 minutes read
As the owner of a small business, it’s important that you take steps to grow a loyal customer base and thrive.
Thanks to the internet, it’s easier to connect with clients and showcase what makes your products or services unique. But to do any of that successfully, you need a website – an online storefront where customers can find you, learn about your offerings, and most importantly, buy them.
Five Reasons Your Small Business Needs a Website
Online presence is significant if you want to put your local business on the map. From increasing brand awareness and loyalty to showcasing your products and services, here are the top five reasons your small business needs a website.
#1 Find New Customers
The number of digital shoppers in the US keeps increasing every year, with last year’s numbers climbing to 230.5 million! A 2018 poll shows that 43% shop online regularly, while 25% make an internet purchase at least once a month.
Even if you have a brick-and-mortar location, without a website, your business could be missing out on hundreds if not thousands of dollars in sales each month. What’s more, having a website makes your business visible to search engines. When your website ranks on browsers like Google, Yahoo!, and Bing, that popularity translates to web and foot traffic.
#2 Gain Credibility
A 2021 survey conducted by portfolio website, Visual Objects, found that 76% of consumers visit a business’s website before seeing it in person. When your business doesn’t have an online presence where potential clients can access basic information, like your address, phone number, and product offerings, there’s a higher chance they’ll move on to a competitor who does.
Credibility Tip: Consider asking for and posting customer reviews on your website. A survey by BrightLocal found that 73% of people say positive customer reviews make them trust a business more.
#3 Establish Your Business as a Thought Leader
Your website isn’t just a digital extension of your business; it’s a resource for educating customers and establishing yourself as a thought leader.
When you have a business website, you have another way to reach people. You can share news and information, craft blog articles relevant to your audience, and upload multimedia like podcasts or behind-the-scenes videos. Creating and publishing great evergreen content is one of the simplest and most affordable ways to stay in front of your customers’ minds.
#4 Showcase Your Products and Services
Your businesses’ website is the equivalent of a professional portfolio. It’s a hub for you and your team to highlight what you do and why it’s unique.
Product Showcasing Tip: To make sure your website stands out, invest in high-quality photos and video. That’s especially true if your business is visual. Ideally, you want to post relevant, colorful images that capture the attention of your visitors. It’s essential to be mindful of image size and resolution. Videos and photos that take too long to load can negatively affect the user experience.
#5 Process Online Orders Easily
According to the US Department of Commerce, during the third quarter of 2021, online transactions accounted for 13% of total sales. In the coming years, that number expects to grow significantly. Because of this, it’s crucial not only to have a website but to create one that allows customers to place orders.
Accepting online transactions offers various benefits to business owners. For example, by implementing an online order management system, you can reduce the incidence of declined payments and shipping errors.
Processing online orders may even boost your overall sales. When you have all of the necessary product and service information listed in one place, customers can quickly resolve potential doubts, make informed decisions, and feel confident about their purchases.
If you’re interested in learning more about the benefits of an attractive, easy-to-navigate, and affordable online presence, our vertically-focused software makes it easy for business owners to connect with customers, accept online orders, and grow their businesses.