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Why Social Media Marketing is Important for Small Businesses

  • June 21, 2022
  • 4 minutes read

With over 4.2 billion active users of various social media platforms, social media marketing proves to be one of the most beneficial mediums of communication and advertising for small businesses everywhere. Here we explain why social media marketing is so important, and the benefits it has for small businesses implementing consistent social media advertising strategies.

Social Media Marketing Solves Most Small Business’ Problems

Small business owners have a lot on their plates. The pressure of keeping the business running, engaging the existing audience, expanding the customer base, and doing it all with a limited number of employees can be overwhelming. Social media has proven its ability to act as an all-in-one remedy for the many issues local businesses face.

The latest digital trends show that over 4.2 billion users spend an average of 2.5 hours daily consuming content. Such vast accessibility and availability of a broad audience’s attention can be a fantastic opportunity for small business owners to refine how they do business by: 

  • Improving their connection with new customers
  • Increasing brand awareness
  • Growing customer loyalty
  • Increasing website traffic

Connect with Potential Customers Easily

One great aspect of social media is that everybody is using it. No matter what niche your business is in, your target audience is bound to be online. Moreover, social media users are not only spending their time online but, as relevant statistics show, over 54% of them are using social channels as the primary way to learn about new products and services. 

With features like hashtags, paid ads, professional photos, and logos, as well as a regular posting schedule, the chances are a business owner will reach their target audience in no time. Not only are social channels the easiest way to get organic engagement but additionally, to get your content enmeshed in algorithms that will increase your reach without further effort.

Increase Brand Awareness

When we talk about brand awareness, most often, we use this term to describe the ease with which people recall and recognize a product or service. Social media expanded this notion, repositioning brand awareness as an easily measurable metric that can be conveniently inspected and improved upon examination over one platform.

As more business socials become thoroughly curated portfolios, an increased number of customers turn to Instagram and Facebook profiles to learn about and scout brands. Social media statistics show that more than 70% of users tend to follow, purchase or recommend brands whose social media brand presence they deem informative and visually stimulating. If you wish to increase your business’s revenue and customer scope, try curating a clear visual and brand identity and posting regularly on the most popular platforms.

Build and Maintain Customer Loyalty

Many people in the business already know that customers tend to show more loyalty to brands they like naturally. An AYTM survey has shown that over 53% of consumers choose small businesses over vast corporations precisely because of personalized service and a more organic connection. Such appeal of local businesses is a vital advantage that becomes that more significant when emphasized and capitalized on through social media marketing.

To forge a long-lasting relationship with customers and grow customer loyalty, employ social channels as a way to provide your audience with catered content and genuine responses and see your following grow exponentially and promptly.

Grow Your Website Traffic

Marketers always stress the importance of social media for website traffic. While a good domain name and consistent SEO practice have their own merits, statistics show it’s the socials’ referral traffic that has been consistently skyrocketing over the last few years, becoming one of the main pillars of website traffic.

If you want a guarantee your website traffic will rise, make sure your website URL is posted in all relevant places of all your social media profiles. Keep a link in your Instagram bio, share it often over Instagram and Facebook stories, and refer to it in your day-to-day posts. With a good social media strategy, a decent following, and minor adjustments, your website traffic will undoubtedly increase in no time. 

Keeping social media profiles up to date and active is a job in its own right, and being on top of it as a busy entrepreneur can be challenging at times. Yet, you don’t have to do it all on your own. To learn more about the importance of social media, or get professional assistance with growing your following and engagement, get in touch today. Our vertically-focused software will make issues of online presence a worry of the past and allow your business to thrive.


Emilija Bošković

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